In the tech world, an increasing number of product teams are embracing experimentation, often referred to as A/B testing. — A/B testing serves to continually enhance product experiences and foster innovation. This shift signifies a departure from relying solely on intuition, guesswork, or a limited set of data points. Product teams, regardless of size, are adopting a more rigorous approach to refine their products. Many companies — using in-house tools…
